01 · Problem
A critical hub that was hard to navigate at scale
The Category Leadership Team's SharePoint system housed sales reports, market insights, and cross-functional collaboration tools for hundreds of employees. Over time, structure, searchability, and user flow made it difficult to find high-priority content quickly.
With 350+ users depending on the site daily, small navigation inefficiencies compounded into lost time, inconsistent adoption, and friction between teams that needed the same insights.
02 · Solution
Research-led redesign with A/B testing and eye-tracking
I led a redesign of the SharePoint experience using A/B testing, iterative stakeholder feedback, and UX analysis. I ran eye-tracking studies to measure dwell time, surface navigation bottlenecks, and refine structure, search, and page flow so employees could reach key reports faster.
The project included migrating more than 280,000 files into the new system with careful categorization, metadata tagging, and permission management to preserve data integrity and access controls. I also created original photography for the refreshed site experience.
03 · Impact
A more intuitive hub for the whole Category Leadership org
SharePoint functionality improved by 35%, making the platform more intuitive and streamlining access to sales and market insights for 350+ employees. The redesigned information architecture reduced friction in daily workflows and made high-priority content easier to discover.
The migration and UX work turned a legacy content repository into a scalable internal product, balancing technical structure, visual clarity, and how real users search for answers under time pressure.
